The View from the 15th Floor

A Hot New Campaign for Crystal

Social Media, Website, Recipes, and more!

One of Brand Society’s heritage CPG brands is Crystal Hot Sauce. In 2019, the leading hot sauce in Louisiana asked us to help them expand into opportunistic digital markets around the nation, including the Carolinas, Houston and the Twin Cities. We got to work developing a social media campaign as well as a new website with recipes to complete the consumer experience.

“We wanted to bring the true and current flavor of Crystal to the site,” said Odette Ieyoub, director of account service. “Our goal was to quell the misperception that Crystal is just about adding heat, when really it’s about flavor.”

To galvanize consumers with a high affinity for the brand, we created a special section of the website called “Cult Crystal” where brand devotees can convene as a tribe.

“We wanted to create a place Crystal lovers can call home,” Odette explained.

Brand Society also helped Crystal develop a hot line of merchandise. During a pandemic, there’s nothing more comfortable than a pair of Crystal sweat pants.

Check out the site.

Southern Cane

Brand Society’s portfolio includes Southern Cane, the only sugar that is 100% Louisiana grown, milled and refined. Pretty sweet client, don’t you think?

Sixty South Salmon

Sixty South Pure Antarctic Salmon, harvested out of Porvenir, Tierra del Fuego, Chile, hired Brand Society to help promote their pure salmon from the icy cold waters of the Antarctic. This sustainable resource is antibiotic free and uncontaminated by any farms. What’s more, it’s delicious.

Port Orleans Brewing Co.

Our client Port Orleans Brewery Co. threw us a little extra business during Mardi Gras for their Bacchus Brew. You gotta love this city.

ISRC United Nations

In 2019, the International Sustainable Resilience Center and The United Nations Economic Commission recognized Brand Society as agency of record to help coordinate and support efforts by the Center in disaster recovery and resilience worldwide.

Huge Ass Beers

If you can’t do great work for Huge Ass Beers on Bourbon Street, shame on you. We had huge ass fun promoting this iconic New Orleans brew and picked up a Bronze Telly for our efforts.

Downtown Development District

At Brand Society, we love working in downtown New Orleans and were pleased when the Downtown Development District chose us to develop their demographic profile report.

Cornet Bar & Restaurant

On the corner of St. Peter and Bourbon Streets sits Cornet Bar & Restaurant. Here you’ll find the best balcony on Bourbon and some great history. The owners have ties to New Orleans’ favorite son Louis Armstrong. We took home a Bronze Telly for this little online video.

Cho Thai

When Chef Jimmy Cho of Banana Blossom decided to open a new Thai restaurant on Magazine Street, BRG Hospitality asked us to come along for the ride. Cho To Go made life in the age of Covid-19 almost bearable.

A Child’s Wish

For more than 38 years, a Child’s Wish of Louisiana has granted wishes to terminally ill children and their families. They chose Brand Society to implement their full branding initiative which included a new logo and an about us video.

Huge Ass Cantina

We may have overdone it for the launch of Huge Ass Cantina, but we were in the French Quarter for tacos, burritos and cervezas the size of your head. That’s our excuse and we’re sticking to it.

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