The View from the 15th Floor

Brand Society Takes Top Honors at the American Advertising Federation 2023 ADDY Awards.

16 Awards Total Including Four Best of Shows

New Orleans, LA – April 12, 2023 – Brand Society was the big winner at the New Orleans Ad Club’s 2023 Addy Awards Show at the National World War II Museum on Friday, February 3. The agency took home a total of 16 awards, the most of any entrant, for work created for Aucoin Hart Jewelers, Red Bird Fried Chicken, Crystal Hot Sauce, Domenica – Besh Restaurant Group, Louisiana Restaurant Association, and Crescent City Classic. Brand Society also won for its agency holiday concept, “BrandyLand®.” They also took home four of the six Best of Shows awarded that night. Over the last three years, Brand Society has been awarded nine Best of Shows. Brand Society CCO/Executive Creative Director & Partner Mike Rainey said, “It’s both fulfilling and humbling for us to be recognized by our colleagues – people who knowhow hard it is to create advertising that cuts through the noise. Still, we couldn’t do this without clients who want to do truly breakthrough work. We’re so grateful for their confidence in us.” “I’m so proud of this team and all the winners throughout the city,” Managing PartnerTroy Cox added. “Together, we’ve made the AAF New Orleans andAAF District 7 proud!”

Brand Society Is Expanding in More Ways Than One.

With success comes growth. At the beginning of 2023, Samantha Brooks joined oursenior management team. After living in Italy for three years, Sam is excitedto be diving back into agency life in New Orleans. As Director of Brand Engagement, shewill be heading up the Social Media department and continuously evaluating all brandactivities to identify new and valuable ways for brands to connect. With more than 20-yearsexperience working in almost every department of both large international advertisingagencies and small boutique agencies, she knows her way around. Bienvenue, Sam, as wesay in New Orleans! Or maybe we should we say “benvenuta!”In addition to Sam, the agency plans on adding more key positions in 2023 and hasprepared for the expansion by almost doubling its square footage on the 15th Floor ofCanal Street. Now that they’re not going to be on top of each other, the Brand Societyteam will be able to top themselves. # # # Brand Society was founded in New Orleans in 2014 on the idea that a client-centric, serve-first mentality could transform the advertising industry. Their premise was (and is) that great client service, compelling creative and a sound media strategy should never be mutually exclusive. The Brand Society roster includes well-known heritage brands like Acme Oyster House, The Crescent City Classic, Blue Runner Beans, Crystal Hot Sauce, Red Bird Chicken, Aucoin Hart Jewelers, Zea Restaurant, Port Orleans Brewing Co., St. Tammany Health System, Moe’s BBQ, and Southern Classic Chicken.

Southern Cane

Brand Society’s portfolio includes Southern Cane, the only sugar that is 100% Louisiana grown, milled and refined. Pretty sweet client, don’t you think?

Sixty South Salmon

Sixty South Pure Antarctic Salmon, harvested out of Porvenir, Tierra del Fuego, Chile, hired Brand Society to help promote their pure salmon from the icy cold waters of the Antarctic. This sustainable resource is antibiotic free and uncontaminated by any farms. What’s more, it’s delicious.

Port Orleans Brewing Co.

Our client Port Orleans Brewery Co. threw us a little extra business during Mardi Gras for their Bacchus Brew. You gotta love this city.

ISRC United Nations

In 2019, the International Sustainable Resilience Center and The United Nations Economic Commission recognized Brand Society as agency of record to help coordinate and support efforts by the Center in disaster recovery and resilience worldwide.

Huge Ass Beers

If you can’t do great work for Huge Ass Beers on Bourbon Street, shame on you. We had huge ass fun promoting this iconic New Orleans brew and picked up a Bronze Telly for our efforts.

Downtown Development District

At Brand Society, we love working in downtown New Orleans and were pleased when the Downtown Development District chose us to develop their demographic profile report.

Cornet Bar & Restaurant

On the corner of St. Peter and Bourbon Streets sits Cornet Bar & Restaurant. Here you’ll find the best balcony on Bourbon and some great history. The owners have ties to New Orleans’ favorite son Louis Armstrong. We took home a Bronze Telly for this little online video.

Cho Thai

When Chef Jimmy Cho of Banana Blossom decided to open a new Thai restaurant on Magazine Street, BRG Hospitality asked us to come along for the ride. Cho To Go made life in the age of Covid-19 almost bearable.

A Child’s Wish

For more than 38 years, a Child’s Wish of Louisiana has granted wishes to terminally ill children and their families. They chose Brand Society to implement their full branding initiative which included a new logo and an about us video.

Huge Ass Cantina

We may have overdone it for the launch of Huge Ass Cantina, but we were in the French Quarter for tacos, burritos and cervezas the size of your head. That’s our excuse and we’re sticking to it.

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