The View from the 15th Floor

Cho Goes Uptown

This June, in the midst of a pandemic that is wreaking havoc on the restaurant industry, Cho Thai opened at 3218 Magazine Street. The neighborhood did exactly what you’d expect: it ate and it ate and it has kept on eating. Not unlike the team at Brand Society who was hired this spring to help with the launch.

According to Odette Ieyoub, account director at Brand Society, “Louisiana Crab Fried Rice and the Nutella roti are to die for. I swear it was worth all the late nights just for this. But seriously, It was great fun being part of the birth of this exciting restaurant concept.”

Chef Jimmy Cho, who partnered with BRG Hospitality for Cho Thai, got his start in the restaurant business with Banana Blossom in Gretna in 2009. Cho grew up in northeast Thailand, where his family ran a combination noodle shop and grocery.

While Jimmy and his team were busy in the kitchen creating the Cho Thai menu, the Brand Society team was whipping up a name, logo design, menu design, website, as well as social media and digital campaigns. Because of Covid-19, the restaurant first opened with Cho To Go. Indoor dining followed.

Art Director Gage Burke, who took the lead on the project, spent weeks researching Jimmy and Thailand and exploring all the ways to strategically bring his brand to life. Reflecting on the creative journey, Gage recalled,“Jimmy is one of the nicest, most genuine people you’ll ever meet. It was an honor to work with him and the BRG team to uncover the best aesthetic representation of his personality and passion for sharing such incredible flavors.”

Along with the Cho Thai work, Brand Society has been asked to create campaigns for several other BRG Hospitality restaurants. Watch this space to learn more.

Southern Cane

Brand Society’s portfolio includes Southern Cane, the only sugar that is 100% Louisiana grown, milled and refined. Pretty sweet client, don’t you think?

Sixty South Salmon

Sixty South Pure Antarctic Salmon, harvested out of Porvenir, Tierra del Fuego, Chile, hired Brand Society to help promote their pure salmon from the icy cold waters of the Antarctic. This sustainable resource is antibiotic free and uncontaminated by any farms. What’s more, it’s delicious.

Port Orleans Brewing Co.

Our client Port Orleans Brewery Co. threw us a little extra business during Mardi Gras for their Bacchus Brew. You gotta love this city.

ISRC United Nations

In 2019, the International Sustainable Resilience Center and The United Nations Economic Commission recognized Brand Society as agency of record to help coordinate and support efforts by the Center in disaster recovery and resilience worldwide.

Huge Ass Beers

If you can’t do great work for Huge Ass Beers on Bourbon Street, shame on you. We had huge ass fun promoting this iconic New Orleans brew and picked up a Bronze Telly for our efforts.

Downtown Development District

At Brand Society, we love working in downtown New Orleans and were pleased when the Downtown Development District chose us to develop their demographic profile report.

Cornet Bar & Restaurant

On the corner of St. Peter and Bourbon Streets sits Cornet Bar & Restaurant. Here you’ll find the best balcony on Bourbon and some great history. The owners have ties to New Orleans’ favorite son Louis Armstrong. We took home a Bronze Telly for this little online video.

Cho Thai

When Chef Jimmy Cho of Banana Blossom decided to open a new Thai restaurant on Magazine Street, BRG Hospitality asked us to come along for the ride. Cho To Go made life in the age of Covid-19 almost bearable.

A Child’s Wish

For more than 38 years, a Child’s Wish of Louisiana has granted wishes to terminally ill children and their families. They chose Brand Society to implement their full branding initiative which included a new logo and an about us video.

Huge Ass Cantina

We may have overdone it for the launch of Huge Ass Cantina, but we were in the French Quarter for tacos, burritos and cervezas the size of your head. That’s our excuse and we’re sticking to it.

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