In January 2019, Culicchia Neurological, one of top neurological practices in the Gulf South, awarded its advertising business to Brand Society.
“They turned to us for a complete rebranding and a unique positioning,” Managing Partner Troy Cox said. “With a campaign built around the tagline ‘Connect with Culicchia,’ we introduced the region to a medical team that is more human, less sterile.”
The agency delivered a new logo and a multi-media campaign that included print, digital, outdoor and radio. Strategically, we focused on micro-messaging for Culicchia’s different areas of expertise that laddered up to what it means for the entire practice.
“In a sea of white-coat advertising, this work stands out,” added Chief Creative Officer Mike Rainey.
Founded in 1961, Culicchia is comprised of specialty teams in Neurology, Stroke Neurology, Neurological Rehabilitation, Neurological Surgery, Complex Spinal Surgery, Neurovascular/Skull Base Surgery, Interventional/Diagnostic Neuroradiology, Gamma Knife/Stereotaxic Radiosurgery, Neuro-oncology/ Cancer Pain Management, Physical Medicine/Chronic Pain Management, Neuroscience Clinical Research and Neurotology.