The View from the 15th Floor

From Arizona, Mississippi, Florida and Maryland to New Orleans: Five New Hires at Brand Society

The Brand Society Management Team is proud to announce the addition of five new hires, including Scott Gulle, director of project management and production.

Partner/Chief Creative Officer Mike Rainey said, “Those with high character who have mastered all the skills are truly rare, but the ones that have decades of experience perfecting their craft in an extraordinarily organized way are nearly impossible to come by. Scott Gulle is all of that! The Society got even stronger when he joined us.”

Scott, a 32-year veteran of the business, has served as creative director at Oxblood, Blutique and the Graham Group. He believes “Pointless design is nothing more than wasted space.” A devoted student of the Bible, Scott loves hanging out with his wife and daughter and thrives in the outdoors where he enjoys hunting and fly fishing. 

Account Manager Elizabeth Schoen has also joined the team. In her former life, this Mississippi native served as a senior account executive at Touchpoints Marketing & Advertising in Gretna and The Focus Group Advertising Agency in Biloxi. She also had gigs at The Sun Herald/Velocity Digital Advertising Agency, H&R Block, the Golden Nugget Casino Hotel and the Island View Casino Resort. Her portfolio of accounts will include Blue Runner Foods, Fat Boy’s Pizza and the Crescent City Classic.

According to Rainey, “We searched the country for just the right fit of talent, heart and energy. Elizabeth was that person by far.”

Elizabeth said, “I am looking forward to assisting these well-known New Orleans brands continue their success by being a part of Brand Society’s incredibly talented strategic and creative team.”

And Digital Marketing Strategist Aimee Schilling Holt has come onboard as well. “I’m super excited to start my career with Brand Society and incredibly grateful for the opportunity,” she said. 

Aimee, who holds a marketing degree from LSU, comes with a wealth of digital marketing experience earned at companies like New Waterloo in Austin, Texas, and locally at Creole Cuisine Restaurant Concepts, M2 Studio and Modern Market Lifestyle. 

The Creative Department is also growing. In April, Associate Art Director Tyler Trobert joined the team after honing his craft as  an art director for The Politan Group family of properties. In 2018, Tyler earned a Masters of Arts in Integrated Marketing Communications from Florida State University. 

Rainey said, “Finding cream-of the-crop talent like Tyler Trobert  just makes what we do at Brand Society more fun and, frankly, easier.”

Tyler said, “My first few months on the job have been a whirlwind in all the best ways! Being entrusted to work on huge projects for clients across the board from day one shows that Brand Society believes in me. I’m excited to continue pushing the limits of my creativity with our ever-growing team.”

Originally from Florida, Tyler is committed to finding the best food in New Orleans. He said, “When I’m not stuffing my face, you can find me soaking up the sun, tinkering around the house, or playing with my dog, Socks.”

And the most recent addition to the creative team is Designer Meghan Deist, who graduated Magna Cum Laude from the University of Dayton with a BA in Visual Arts and a minor in Communication concentrating in Media Production. 

Before joining Brand Society, Meghan was a lead designer and art director at Bandila Studios, creating branding identities and custom artwork for start-ups and small businesses in the Midwest. She has also been a cover designer for Crooked Lane Books. 

Rainey said, “In our constant search coast to coast for standout talent with big character and heart to join the Society, Meghan Deist stood out from the crowd.”

Meghan says when she’s not hunched over working and complaining about back pain, you can find her reading, hiking, or learning to bake. 

“I am beyond excited and honored to work with the incredible creative team at Brand Society,” she said. “I’m eager to dive into the rich and artistic culture of New Orleans, and what better way to get acclimated to a new city than to grow with and support their brands?”

Rainey believes the Society succeeds only by the grace of a diverse team that exhibits business acumen and professionalism each day. “We’re blessed to have that and the bonus is we’re having fun,” he said.

Southern Cane

Brand Society’s portfolio includes Southern Cane, the only sugar that is 100% Louisiana grown, milled and refined. Pretty sweet client, don’t you think?

Sixty South Salmon

Sixty South Pure Antarctic Salmon, harvested out of Porvenir, Tierra del Fuego, Chile, hired Brand Society to help promote their pure salmon from the icy cold waters of the Antarctic. This sustainable resource is antibiotic free and uncontaminated by any farms. What’s more, it’s delicious.

Port Orleans Brewing Co.

Our client Port Orleans Brewery Co. threw us a little extra business during Mardi Gras for their Bacchus Brew. You gotta love this city.

ISRC United Nations

In 2019, the International Sustainable Resilience Center and The United Nations Economic Commission recognized Brand Society as agency of record to help coordinate and support efforts by the Center in disaster recovery and resilience worldwide.

Huge Ass Beers

If you can’t do great work for Huge Ass Beers on Bourbon Street, shame on you. We had huge ass fun promoting this iconic New Orleans brew and picked up a Bronze Telly for our efforts.

Downtown Development District

At Brand Society, we love working in downtown New Orleans and were pleased when the Downtown Development District chose us to develop their demographic profile report.

Cornet Bar & Restaurant

On the corner of St. Peter and Bourbon Streets sits Cornet Bar & Restaurant. Here you’ll find the best balcony on Bourbon and some great history. The owners have ties to New Orleans’ favorite son Louis Armstrong. We took home a Bronze Telly for this little online video.

Cho Thai

When Chef Jimmy Cho of Banana Blossom decided to open a new Thai restaurant on Magazine Street, BRG Hospitality asked us to come along for the ride. Cho To Go made life in the age of Covid-19 almost bearable.

A Child’s Wish

For more than 38 years, a Child’s Wish of Louisiana has granted wishes to terminally ill children and their families. They chose Brand Society to implement their full branding initiative which included a new logo and an about us video.

Huge Ass Cantina

We may have overdone it for the launch of Huge Ass Cantina, but we were in the French Quarter for tacos, burritos and cervezas the size of your head. That’s our excuse and we’re sticking to it.

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