POB United, the community giving arm of Port Orleans Brewing Co., is doing their part to help those affected by Covid-19. Since the beginning, they’ve been feeding hospitality workers who lost their jobs when all the restaurants in the city were forced to closed down. Then they took it one step further by partnering with the Brees Dream Foundation to feed Covid-19 patients who are going home–often to an empty house–after being released from the hospital.
“The Lend A Helping Can campaign we created with our partners at Brand Society has been amazing,” said Port Orleans Brewery co-owner and former New Orleans Saints Zach Strief. “With Drew’s help we were able to raise more than $285,000 and feed thousands of laid off service industry folks and discharged patients recovering from Covid-19.”
Since launching the brewery over three years ago, Zach and the Port Orleans Brewing Co. team have told us their main goal was to give back to the community.
“It’s no surprise their first instinct was to move fast and start feeding those in need,” said JD Thomas, Brand Society director of operations. “Our team is very grateful for the opportunity to help POB United raise over a quarter million dollars to feed New Orleanians in need. This was one of those projects that really makes you enjoy what you do.”
Because the TV spots were filmed in the early days of the pandemic, production was done completely remotely on Zoom. At one point, Drew’s son even got into the action. Fortunately, he was willing to work for scale.
