The View from the 15th Floor

Filming with Drew

is a Brees - Even During Covid-19

POB United, the community giving arm of Port Orleans Brewing Co., is doing their part to help those affected by Covid-19. Since the beginning, they’ve been feeding hospitality workers who lost their jobs when all the restaurants in the city were forced to closed down. Then they took it one step further by partnering with the Brees Dream Foundation to feed Covid-19 patients who are going home–often to an empty house–after being released from the hospital.

“The Lend A Helping Can campaign we created with our partners at Brand Society has been amazing,” said Port Orleans Brewery co-owner and former New Orleans Saints Zach Strief. “With Drew’s help we were able to raise more than $285,000 and feed thousands of laid off service industry folks and discharged patients recovering from Covid-19.”

Since launching the brewery over three years ago, Zach and the Port Orleans Brewing Co. team have  told us their main goal was to give back to the community.

“It’s no surprise their first instinct was to move fast and start feeding those in need,” said JD Thomas, Brand Society director of operations. “Our team is very grateful for the opportunity to help POB United raise over a quarter million dollars to feed New Orleanians in need. This was one of those projects that really makes you enjoy what you do.”

Because the TV spots were filmed in the early days of the pandemic, production was done completely remotely on Zoom. At one point, Drew’s son even got into the action. Fortunately, he was willing to work for scale.

Southern Cane

Brand Society’s portfolio includes Southern Cane, the only sugar that is 100% Louisiana grown, milled and refined. Pretty sweet client, don’t you think?

Sixty South Salmon

Sixty South Pure Antarctic Salmon, harvested out of Porvenir, Tierra del Fuego, Chile, hired Brand Society to help promote their pure salmon from the icy cold waters of the Antarctic. This sustainable resource is antibiotic free and uncontaminated by any farms. What’s more, it’s delicious.

Port Orleans Brewing Co.

Our client Port Orleans Brewery Co. threw us a little extra business during Mardi Gras for their Bacchus Brew. You gotta love this city.

ISRC United Nations

In 2019, the International Sustainable Resilience Center and The United Nations Economic Commission recognized Brand Society as agency of record to help coordinate and support efforts by the Center in disaster recovery and resilience worldwide.

Huge Ass Beers

If you can’t do great work for Huge Ass Beers on Bourbon Street, shame on you. We had huge ass fun promoting this iconic New Orleans brew and picked up a Bronze Telly for our efforts.

Downtown Development District

At Brand Society, we love working in downtown New Orleans and were pleased when the Downtown Development District chose us to develop their demographic profile report.

Cornet Bar & Restaurant

On the corner of St. Peter and Bourbon Streets sits Cornet Bar & Restaurant. Here you’ll find the best balcony on Bourbon and some great history. The owners have ties to New Orleans’ favorite son Louis Armstrong. We took home a Bronze Telly for this little online video.

Cho Thai

When Chef Jimmy Cho of Banana Blossom decided to open a new Thai restaurant on Magazine Street, BRG Hospitality asked us to come along for the ride. Cho To Go made life in the age of Covid-19 almost bearable.

A Child’s Wish

For more than 38 years, a Child’s Wish of Louisiana has granted wishes to terminally ill children and their families. They chose Brand Society to implement their full branding initiative which included a new logo and an about us video.

Huge Ass Cantina

We may have overdone it for the launch of Huge Ass Cantina, but we were in the French Quarter for tacos, burritos and cervezas the size of your head. That’s our excuse and we’re sticking to it.

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