The View from the 15th Floor

Mike Rainey Joins Brand Society, Boosting Creative Firepower

Former Zehnder Communications Partner Mike Rainey has joined Brand Society as Chief Creative Officer/partner. Along with playing a key role in new business, Mike will be championing the creative vision for the agency.

“Mike has an unlimited and persevering creative energy. His experience combines the power of business strategy and creative thinking which he is now bringing to Brand Society,” said Managing Partner Troy Cox.

Mike will be managing the company alongside Troy who, since 2014, has played a lead role in growing the agency with beloved, well-known heritage brands like Acme Oyster House, The Allstate Sugar Bowl Crescent City Classic, Blue Runner Beans, Copelands, Crystal Hot Sauce, Aucoin Hart Jewelers, evamor Natural  Artesian Water, Southern Cane and Port Orleans Brewing Co.

“All there is at Brand Society is upside,” Mike said. “Senior leadership, collaboration and business acumen go hand-in-hand here and strategic intelligence and innovation are at the table for all of our clients.” said Rainey.

Brand Society’s new chief creative officer brings with him over 25 years of experience. His work has earned top honors in local, national and international competitions. Over the years he has been taken home AIGA, Davey Gold, multiple HSMAI Platinum Awards, 60 TELLY Awards, 32 AAF Best of Shows/Special Judges Awards and several National Gold & Silver ADDYs. His campaigns have also been featured in Communications Arts, The One Show, and INDESIGN. He is frequently invited to judge competitions for the AAF across the country and in the US/British Virgin Islands.

Mike was twice named Ad Person of the Year in Creative Services by the Ad Club of New Orleans and is a recent recipient of the Silver Medal Award, the American Advertising Federation’s highest honor.

Southern Cane

Brand Society’s portfolio includes Southern Cane, the only sugar that is 100% Louisiana grown, milled and refined. Pretty sweet client, don’t you think?

Sixty South Salmon

Sixty South Pure Antarctic Salmon, harvested out of Porvenir, Tierra del Fuego, Chile, hired Brand Society to help promote their pure salmon from the icy cold waters of the Antarctic. This sustainable resource is antibiotic free and uncontaminated by any farms. What’s more, it’s delicious.

Port Orleans Brewing Co.

Our client Port Orleans Brewery Co. threw us a little extra business during Mardi Gras for their Bacchus Brew. You gotta love this city.

ISRC United Nations

In 2019, the International Sustainable Resilience Center and The United Nations Economic Commission recognized Brand Society as agency of record to help coordinate and support efforts by the Center in disaster recovery and resilience worldwide.

Huge Ass Beers

If you can’t do great work for Huge Ass Beers on Bourbon Street, shame on you. We had huge ass fun promoting this iconic New Orleans brew and picked up a Bronze Telly for our efforts.

Downtown Development District

At Brand Society, we love working in downtown New Orleans and were pleased when the Downtown Development District chose us to develop their demographic profile report.

Cornet Bar & Restaurant

On the corner of St. Peter and Bourbon Streets sits Cornet Bar & Restaurant. Here you’ll find the best balcony on Bourbon and some great history. The owners have ties to New Orleans’ favorite son Louis Armstrong. We took home a Bronze Telly for this little online video.

Cho Thai

When Chef Jimmy Cho of Banana Blossom decided to open a new Thai restaurant on Magazine Street, BRG Hospitality asked us to come along for the ride. Cho To Go made life in the age of Covid-19 almost bearable.

A Child’s Wish

For more than 38 years, a Child’s Wish of Louisiana has granted wishes to terminally ill children and their families. They chose Brand Society to implement their full branding initiative which included a new logo and an about us video.

Huge Ass Cantina

We may have overdone it for the launch of Huge Ass Cantina, but we were in the French Quarter for tacos, burritos and cervezas the size of your head. That’s our excuse and we’re sticking to it.

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