The View from the 15th Floor

National Fin Tech BillGO Partners with Brand Society.

When emerging fin tech company BillGO was searching for an agency, they found what they were looking for in the Mississippi River Valley rather than Silicon Valley. This spring and summer, Brand Society helped this revolutionary company develop a complete go-to-market positioning for their exciting new bill pay product.

According to Senior Strategist Jim Currie, “It was rather surprising to learn that despite all the technical innovation within digital channels over the past few years, the traditional financial payment rails in banking are still relatively antiquated. The checks and balances to ensure actual payments still take days rather than hours. BillGO engineering has solved that back room challenge. Now financial transactions take seconds and can truly occur in real time. The next challenge will be convincing the bankers to trust and convert to the new BillGO payment platform. That’s where Brand Society has gotten involved.”

Chief Creative Officer/Partner Mike Rainey said, “Being chosen to collaborate and solve this complex and beautiful brand assignment meant a lot to me personally and professionally. It was quite fulfilling and a huge success. We did a cannonball in the deep end.”

And Managing Partner Troy Cox is enjoying the partnership as well. “BillGO is an incredible company run by some of the smartest and most innovative thinkers I’ve ever had the chance to collaborate with,” he said. “We have a B2B background at Brand Society, so the team really delivers in a space that requires smart, but super targeted thinking.”

Southern Cane

Brand Society’s portfolio includes Southern Cane, the only sugar that is 100% Louisiana grown, milled and refined. Pretty sweet client, don’t you think?

Sixty South Salmon

Sixty South Pure Antarctic Salmon, harvested out of Porvenir, Tierra del Fuego, Chile, hired Brand Society to help promote their pure salmon from the icy cold waters of the Antarctic. This sustainable resource is antibiotic free and uncontaminated by any farms. What’s more, it’s delicious.

Port Orleans Brewing Co.

Our client Port Orleans Brewery Co. threw us a little extra business during Mardi Gras for their Bacchus Brew. You gotta love this city.

ISRC United Nations

In 2019, the International Sustainable Resilience Center and The United Nations Economic Commission recognized Brand Society as agency of record to help coordinate and support efforts by the Center in disaster recovery and resilience worldwide.

Huge Ass Beers

If you can’t do great work for Huge Ass Beers on Bourbon Street, shame on you. We had huge ass fun promoting this iconic New Orleans brew and picked up a Bronze Telly for our efforts.

Downtown Development District

At Brand Society, we love working in downtown New Orleans and were pleased when the Downtown Development District chose us to develop their demographic profile report.

Cornet Bar & Restaurant

On the corner of St. Peter and Bourbon Streets sits Cornet Bar & Restaurant. Here you’ll find the best balcony on Bourbon and some great history. The owners have ties to New Orleans’ favorite son Louis Armstrong. We took home a Bronze Telly for this little online video.

Cho Thai

When Chef Jimmy Cho of Banana Blossom decided to open a new Thai restaurant on Magazine Street, BRG Hospitality asked us to come along for the ride. Cho To Go made life in the age of Covid-19 almost bearable.

A Child’s Wish

For more than 38 years, a Child’s Wish of Louisiana has granted wishes to terminally ill children and their families. They chose Brand Society to implement their full branding initiative which included a new logo and an about us video.

Huge Ass Cantina

We may have overdone it for the launch of Huge Ass Cantina, but we were in the French Quarter for tacos, burritos and cervezas the size of your head. That’s our excuse and we’re sticking to it.

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