When emerging fin tech company BillGO was searching for an agency, they found what they were looking for in the Mississippi River Valley rather than Silicon Valley. This spring and summer, Brand Society helped this revolutionary company develop a complete go-to-market positioning for their exciting new bill pay product.
According to Senior Strategist Jim Currie, “It was rather surprising to learn that despite all the technical innovation within digital channels over the past few years, the traditional financial payment rails in banking are still relatively antiquated. The checks and balances to ensure actual payments still take days rather than hours. BillGO engineering has solved that back room challenge. Now financial transactions take seconds and can truly occur in real time. The next challenge will be convincing the bankers to trust and convert to the new BillGO payment platform. That’s where Brand Society has gotten involved.”
Chief Creative Officer/Partner Mike Rainey said, “Being chosen to collaborate and solve this complex and beautiful brand assignment meant a lot to me personally and professionally. It was quite fulfilling and a huge success. We did a cannonball in the deep end.”
And Managing Partner Troy Cox is enjoying the partnership as well. “BillGO is an incredible company run by some of the smartest and most innovative thinkers I’ve ever had the chance to collaborate with,” he said. “We have a B2B background at Brand Society, so the team really delivers in a space that requires smart, but super targeted thinking.”
