In August, Brand Society helped launch an exciting line of six pepper purées from Louisiana Pepper Exchange. Like those little jars of minced garlic you can buy in the produce department, home cooks can now have the ease and convenience of having fresh pepper flavor right at their fingertips.
When Louisiana Pepper Exchange needed a partner to introduce their packaged goods product to grocery stores and the consumer, our experience with Blue Runner Foods made Brand Society a natural choice. We handled all their packaging, sales sheets, POP, TV, OOH, social and website needs. A new line of How To Videos is in the works featuring local chefs.
“This product is amazing,” said Brand Society Director of Operations JD Thomas. “After spending time tasting the product mixed into everyday, easy dishes and being blown away by how much it adds, we knew they were onto something. You expect it to make things hotter but really they just make them better.”
The pepper mashes, made right here in New Orleans, come in Cayenne, Red Habanero, Orange Habanero, Jalapeno, Chipotle and Ghost Pepper. They add not just heat but flavor to dips, sauces, pasta dishes, desserts, cocktails and more. And they’re now available in grocery stores all over New Orleans.