The View from the 15th Floor

New Campaign Invites Home Chefs to “Expand Their Peppertoires”

In August, Brand Society helped launch an exciting line of six pepper purées from Louisiana Pepper Exchange. Like those little jars of minced garlic you can buy in the produce department, home cooks can now have the ease and convenience of having fresh pepper flavor right at their fingertips.

When Louisiana Pepper Exchange needed a partner to introduce their packaged goods product to grocery stores and the consumer, our experience with Blue Runner Foods made Brand Society a natural choice. We handled all their packaging, sales sheets, POP, TV, OOH, social and website needs. A new line of How To Videos is in the works featuring local chefs.

“This product is amazing,” said Brand Society Director of Operations JD Thomas. “After spending time tasting the product mixed into everyday, easy dishes and being blown away by how much it adds, we knew they were onto something. You expect it to make things hotter but really they just make them better.”

The pepper mashes, made right here in New Orleans, come in Cayenne, Red Habanero, Orange Habanero, Jalapeno, Chipotle and Ghost Pepper. They add not just heat but flavor to dips, sauces, pasta dishes, desserts, cocktails and more. And they’re now available in grocery stores all over New Orleans.

Southern Cane

Brand Society’s portfolio includes Southern Cane, the only sugar that is 100% Louisiana grown, milled and refined. Pretty sweet client, don’t you think?

Sixty South Salmon

Sixty South Pure Antarctic Salmon, harvested out of Porvenir, Tierra del Fuego, Chile, hired Brand Society to help promote their pure salmon from the icy cold waters of the Antarctic. This sustainable resource is antibiotic free and uncontaminated by any farms. What’s more, it’s delicious.

Port Orleans Brewing Co.

Our client Port Orleans Brewery Co. threw us a little extra business during Mardi Gras for their Bacchus Brew. You gotta love this city.

ISRC United Nations

In 2019, the International Sustainable Resilience Center and The United Nations Economic Commission recognized Brand Society as agency of record to help coordinate and support efforts by the Center in disaster recovery and resilience worldwide.

Huge Ass Beers

If you can’t do great work for Huge Ass Beers on Bourbon Street, shame on you. We had huge ass fun promoting this iconic New Orleans brew and picked up a Bronze Telly for our efforts.

Downtown Development District

At Brand Society, we love working in downtown New Orleans and were pleased when the Downtown Development District chose us to develop their demographic profile report.

Cornet Bar & Restaurant

On the corner of St. Peter and Bourbon Streets sits Cornet Bar & Restaurant. Here you’ll find the best balcony on Bourbon and some great history. The owners have ties to New Orleans’ favorite son Louis Armstrong. We took home a Bronze Telly for this little online video.

Cho Thai

When Chef Jimmy Cho of Banana Blossom decided to open a new Thai restaurant on Magazine Street, BRG Hospitality asked us to come along for the ride. Cho To Go made life in the age of Covid-19 almost bearable.

A Child’s Wish

For more than 38 years, a Child’s Wish of Louisiana has granted wishes to terminally ill children and their families. They chose Brand Society to implement their full branding initiative which included a new logo and an about us video.

Huge Ass Cantina

We may have overdone it for the launch of Huge Ass Cantina, but we were in the French Quarter for tacos, burritos and cervezas the size of your head. That’s our excuse and we’re sticking to it.

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