The View from the 15th Floor

Red Beans and Nice

Blue Runner Foods Donates 1M+ Meals to Second Harvest

When Blue Runner Foods was working on its marketing plan for 2019 the thought was to create another brand campaign. Brand Society’s Managing Partner – Troy Cox – had another idea. Because of the suffering in our community as a result of Covid-19 and all Blue Runner is doing and has done in the past for those in need, Troy told Blue Runner’s President Ricky Thomas and Vice President of Operations Katie Thomas, “It’s not about us right now. This is an opportunity to showcase our longstanding relationship with Second Harvest.”

It wasn’t hard to convince them.

By donating more than a million meals to Second Harvest since the Covid crisis began, and by setting a goal to donate at least 1 million more, Blue Runner proves it’s there for the community, not just on Mondays, but every day of the week. What’s more, they’ve been donating food to Second Harvest Food Bank since Katrina.

In August, Brand Society began production of a multi-media campaign “Nothing Beats Louisiana” which features four TV spots, out of home and digital advertising. Chief Creative Officer/Partner Mike Rainey, Art Director Joel Luna and Copy Chief Lori Archer-Smith worked with Troy, Director of Operations JD Thomas and Account Executive Ainsley Nunez to make it happen. And Brand Society’s social team led by Jennifer Beaver delivered stellar work as usual.

We’re proud to announce that the campaign was produced locally – another way Blue Runner is supporting the community. The memorable music track features local musicians whose livelihoods have suffered as a result of Covid-19.

The spots were produced by the always extraordinary team at Fire on the Bayou, directed by Louis Koerner, and featured music by Oscar-winning writer/composer Donnie Markowitz, Grammy-winning musician and producer Shane Theriot, world-renown drummers Shannon Powell and Doug Belote, and famed score engineer Misha Kachkachishvili.

“We’re honored to work with a brand that really walks the walk,” Troy said. “This is truly meaningful creative we can all be proud of.”

Southern Cane

Brand Society’s portfolio includes Southern Cane, the only sugar that is 100% Louisiana grown, milled and refined. Pretty sweet client, don’t you think?

Sixty South Salmon

Sixty South Pure Antarctic Salmon, harvested out of Porvenir, Tierra del Fuego, Chile, hired Brand Society to help promote their pure salmon from the icy cold waters of the Antarctic. This sustainable resource is antibiotic free and uncontaminated by any farms. What’s more, it’s delicious.

Port Orleans Brewing Co.

Our client Port Orleans Brewery Co. threw us a little extra business during Mardi Gras for their Bacchus Brew. You gotta love this city.

ISRC United Nations

In 2019, the International Sustainable Resilience Center and The United Nations Economic Commission recognized Brand Society as agency of record to help coordinate and support efforts by the Center in disaster recovery and resilience worldwide.

Huge Ass Beers

If you can’t do great work for Huge Ass Beers on Bourbon Street, shame on you. We had huge ass fun promoting this iconic New Orleans brew and picked up a Bronze Telly for our efforts.

Downtown Development District

At Brand Society, we love working in downtown New Orleans and were pleased when the Downtown Development District chose us to develop their demographic profile report.

Cornet Bar & Restaurant

On the corner of St. Peter and Bourbon Streets sits Cornet Bar & Restaurant. Here you’ll find the best balcony on Bourbon and some great history. The owners have ties to New Orleans’ favorite son Louis Armstrong. We took home a Bronze Telly for this little online video.

Cho Thai

When Chef Jimmy Cho of Banana Blossom decided to open a new Thai restaurant on Magazine Street, BRG Hospitality asked us to come along for the ride. Cho To Go made life in the age of Covid-19 almost bearable.

A Child’s Wish

For more than 38 years, a Child’s Wish of Louisiana has granted wishes to terminally ill children and their families. They chose Brand Society to implement their full branding initiative which included a new logo and an about us video.

Huge Ass Cantina

We may have overdone it for the launch of Huge Ass Cantina, but we were in the French Quarter for tacos, burritos and cervezas the size of your head. That’s our excuse and we’re sticking to it.

504.620.2996

365 Canal St / Suite 1500 / New Orleans LA 70130

Copyright© 2014 - 2020 / Brand Society / All rights reserved.

Scroll to Top