The View from the 15th Floor

Talking Oysters? Rawsome!

The Acme Oyster House account has a special place in the hearts of the team at Brand Society. The “Life’s More Fun With Seafood” campaign we created in 2015 has been a source of pride for both the client and our agency.

After implementing two multi-media campaigns that established Acme as the quintessential New Orleans oyster house for local families and visitors, it was time to breathe new life into the slogan. Five years ago, we set the bar when it came to seafood restaurant advertising in the city and now it was time to raise it. Our Humor on the Half Shell campaign featuring talking oysters was designed to do just that.

“I thought Mike (Rainey) was crazy when he said he wanted to pitch talking oysters,” said Troy Cox, Managing Partner. “But it ended up easily being one of my favorite pieces of work we’ve ever completed at the firm.”

“We knew Fire on the Bayou could pull it off and they didn’t disappoint,” said Chief Creative Officer Mike Rainey. “Kevin Althans’ direction was brilliant and the whole process was seamless–from collaborating with us technically to figure out a way to make the oysters talk to creating just the right vibe to match the restaurants fun atmosphere.

Mike, Art Director Joel Luna, Copy Chief Lori Archer-Smith and Social Media Director Jennifer Beaver all had a ball working on this campaign. Advertising is more fun with clients like Acme.

Southern Cane

Brand Society’s portfolio includes Southern Cane, the only sugar that is 100% Louisiana grown, milled and refined. Pretty sweet client, don’t you think?

Sixty South Salmon

Sixty South Pure Antarctic Salmon, harvested out of Porvenir, Tierra del Fuego, Chile, hired Brand Society to help promote their pure salmon from the icy cold waters of the Antarctic. This sustainable resource is antibiotic free and uncontaminated by any farms. What’s more, it’s delicious.

Port Orleans Brewing Co.

Our client Port Orleans Brewery Co. threw us a little extra business during Mardi Gras for their Bacchus Brew. You gotta love this city.

ISRC United Nations

In 2019, the International Sustainable Resilience Center and The United Nations Economic Commission recognized Brand Society as agency of record to help coordinate and support efforts by the Center in disaster recovery and resilience worldwide.

Huge Ass Beers

If you can’t do great work for Huge Ass Beers on Bourbon Street, shame on you. We had huge ass fun promoting this iconic New Orleans brew and picked up a Bronze Telly for our efforts.

Downtown Development District

At Brand Society, we love working in downtown New Orleans and were pleased when the Downtown Development District chose us to develop their demographic profile report.

Cornet Bar & Restaurant

On the corner of St. Peter and Bourbon Streets sits Cornet Bar & Restaurant. Here you’ll find the best balcony on Bourbon and some great history. The owners have ties to New Orleans’ favorite son Louis Armstrong. We took home a Bronze Telly for this little online video.

Cho Thai

When Chef Jimmy Cho of Banana Blossom decided to open a new Thai restaurant on Magazine Street, BRG Hospitality asked us to come along for the ride. Cho To Go made life in the age of Covid-19 almost bearable.

A Child’s Wish

For more than 38 years, a Child’s Wish of Louisiana has granted wishes to terminally ill children and their families. They chose Brand Society to implement their full branding initiative which included a new logo and an about us video.

Huge Ass Cantina

We may have overdone it for the launch of Huge Ass Cantina, but we were in the French Quarter for tacos, burritos and cervezas the size of your head. That’s our excuse and we’re sticking to it.

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