The View from the 15th Floor

Think of it as a :30 Float House.

When Mardi Gras parades were canceled in New Orleans this year to limit the spread of Covid-19, the people of our city did what we do best – we got creative. Locals started decorating their homes like Mardi Gras floats, Floats in the Oaks was launched in City Park, and nola.com and the Advocate started putting together Mardi Gras for All Y’all, a 4 ½ hour online spectacular. Our client Crystal Hot Sauce was a sponsor the event and, from the get-go, it was clear to everyone that this was a perfect time to launch the campaign we were currently creating for them.

Troy, Managing Partner at Brand Society said, “We were already working on a campaign we called “How New Orleans Does Flavor” for Crystal, which everyone knows is an iconic brand. And just as the float houses became a good way to support the artistic community, we showcase the work of  locals of all kinds – muralists, artists, animators and musicians. It turned out to be an awesome way for Crystal to celebrate their connection to the city and to address the times we’re living in.”

Chief Creative Officer/Partner Mike Rainey agreed. “We are incredibly proud of this work and our teams here at Brand Society and Fire on the Bayou. Collage artist/mixed media film maker Simon Blake did an amazing job and producer Kathy Hirsch went over and above working with the artist community to make this happen.”

The music was composed by Oscar/Golden Globe winner Donny Markowitz and produced by famed Grammy winner Misha Kachkachishvili of Esplanade Studios. The soundtrack features Markowitz on bass, Stanton Moore of Galactic on drums, and Brandon Lewis and Charlie Gabriel of Preservation Jazz Hall on trumpet and sax/horns respectively.

“It’s important that people understand that hot sauce should make you sigh, not cry,” Rainey added. “We hope our commercials will make you sigh as well.”

Southern Cane

Brand Society’s portfolio includes Southern Cane, the only sugar that is 100% Louisiana grown, milled and refined. Pretty sweet client, don’t you think?

Sixty South Salmon

Sixty South Pure Antarctic Salmon, harvested out of Porvenir, Tierra del Fuego, Chile, hired Brand Society to help promote their pure salmon from the icy cold waters of the Antarctic. This sustainable resource is antibiotic free and uncontaminated by any farms. What’s more, it’s delicious.

Port Orleans Brewing Co.

Our client Port Orleans Brewery Co. threw us a little extra business during Mardi Gras for their Bacchus Brew. You gotta love this city.

ISRC United Nations

In 2019, the International Sustainable Resilience Center and The United Nations Economic Commission recognized Brand Society as agency of record to help coordinate and support efforts by the Center in disaster recovery and resilience worldwide.

Huge Ass Beers

If you can’t do great work for Huge Ass Beers on Bourbon Street, shame on you. We had huge ass fun promoting this iconic New Orleans brew and picked up a Bronze Telly for our efforts.

Downtown Development District

At Brand Society, we love working in downtown New Orleans and were pleased when the Downtown Development District chose us to develop their demographic profile report.

Cornet Bar & Restaurant

On the corner of St. Peter and Bourbon Streets sits Cornet Bar & Restaurant. Here you’ll find the best balcony on Bourbon and some great history. The owners have ties to New Orleans’ favorite son Louis Armstrong. We took home a Bronze Telly for this little online video.

Cho Thai

When Chef Jimmy Cho of Banana Blossom decided to open a new Thai restaurant on Magazine Street, BRG Hospitality asked us to come along for the ride. Cho To Go made life in the age of Covid-19 almost bearable.

A Child’s Wish

For more than 38 years, a Child’s Wish of Louisiana has granted wishes to terminally ill children and their families. They chose Brand Society to implement their full branding initiative which included a new logo and an about us video.

Huge Ass Cantina

We may have overdone it for the launch of Huge Ass Cantina, but we were in the French Quarter for tacos, burritos and cervezas the size of your head. That’s our excuse and we’re sticking to it.

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