It’s not about the heat. It’s about the flavor.

Along with a GOLD ADDY winning website, Brand Society launched a new multi-media campaign for Crystal which won multiple national Gold Tellys and best in category for copywriting, art direction and use of animation. It was a great opportunity to put local artists and musicians to work during the pandemic. After all, like Crystal, they’re “how New Orleans does flavor.” The campaign drove home the fact that hot sauce should make you sigh, not cry. Are we clear? Crystal.

Brand Society Crystal Hot
Brand Society CHS PRINT 2021
Brand Society Crystal Hot Sauce WEB


365 Canal St / Suite 1500 / New Orleans LA 70130

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