Pictured: Alicia Franck, Vice President of Institutional Advancement and CD; Ricky Thomas, Brand Society Principal Advisor and Strategist; Eric Stuart, Race Director; and Nathan Huegen, Director of Educational Travel.
On August 11, 2020, representatives of the Allstate Sugar Bowl Crescent City Classic were proud to present a check for $81,629.47 to the National World War II Museum.
The Brand Society team helped the Classic launch and promote the inaugural Liberty Road Challenge, a virtual race which followed the route soldiers took to liberate France in 1944. Individual participants ran, walked or biked 100 miles while teams covered 712 miles–the entire length of Liberty Road.
The race began on June 6, the 76th anniversary of D-Day, and continued through September 10, the day Bastogne was fully liberated from Nazi occupation in 1944. The race theme was “Celebrating Over There, Over Here.”
The Brand Society team created a race logo, web page, e-blasts, and a social media campaign for the event. Along with a t-shirt, race participants received dog tags and free admission to the museum.
Photo credit: Frank Aymami