The View from the 15th Floor

Brand Society Garners 19 National Tellys and 19 Addys in 2021

by Biz New Orleans — Original Article

What do you do when you win 38 awards in the space of a few months? According to Brand Society Managing Partner Troy Cox, “You build another bookcase.”

Since Partner/Chief Creative Officer Mike Rainey joined the agency in 2019, Brand Society has emerged as a creative powerhouse in the region.

“I can’t tell you how much fun it has been, working with this team and these clients,” Rainey said. “We’ve continued to diversify our accounts this year which now include international and national brands in the fin-tech, CPG in South America, QSR and medical categories. I just couldn’t be more optimistic about our future.” 

So far the agency has won 38 awards in 2021, including a Special Judges Award and two Best of Shows at the New Orleans Addys. Specifically, the Blue Runner “Be Nice. Give Red Beans & Rice,” has won lots of gold including a prestigious Gold People’s Telly.

The Crystal Hot Sauce “How New Orleans Does Flavor” campaign and website also received three gold Tellys. This campaign continues to receive rave reviews worldwide and is sure to be yet another contender in AAF ADDY competition in 2022. Other big winners this year include the Fat Boy’s Pizza “More to Love” campaign, St. Tammany Health System “Many Reasons” campaign, Port Orleans Brewing Company packaging campaign, and the Louisiana Pepper Exchange web site and campaign. Associate Creative Director/ Copy Chief Lori Archer-Smith also received the Ad Club’s Silver Medal for lifetime achievement.

“What a great year of accomplishments,” Troy Cox said. “This team delivered incredible work in the most challenging of times.”

Southern Cane

Brand Society’s portfolio includes Southern Cane, the only sugar that is 100% Louisiana grown, milled and refined. Pretty sweet client, don’t you think?

Sixty South Salmon

Sixty South Pure Antarctic Salmon, harvested out of Porvenir, Tierra del Fuego, Chile, hired Brand Society to help promote their pure salmon from the icy cold waters of the Antarctic. This sustainable resource is antibiotic free and uncontaminated by any farms. What’s more, it’s delicious.

Port Orleans Brewing Co.

Our client Port Orleans Brewery Co. threw us a little extra business during Mardi Gras for their Bacchus Brew. You gotta love this city.

ISRC United Nations

In 2019, the International Sustainable Resilience Center and The United Nations Economic Commission recognized Brand Society as agency of record to help coordinate and support efforts by the Center in disaster recovery and resilience worldwide.

Huge Ass Beers

If you can’t do great work for Huge Ass Beers on Bourbon Street, shame on you. We had huge ass fun promoting this iconic New Orleans brew and picked up a Bronze Telly for our efforts.

Downtown Development District

At Brand Society, we love working in downtown New Orleans and were pleased when the Downtown Development District chose us to develop their demographic profile report.

Cornet Bar & Restaurant

On the corner of St. Peter and Bourbon Streets sits Cornet Bar & Restaurant. Here you’ll find the best balcony on Bourbon and some great history. The owners have ties to New Orleans’ favorite son Louis Armstrong. We took home a Bronze Telly for this little online video.

Cho Thai

When Chef Jimmy Cho of Banana Blossom decided to open a new Thai restaurant on Magazine Street, BRG Hospitality asked us to come along for the ride. Cho To Go made life in the age of Covid-19 almost bearable.

A Child’s Wish

For more than 38 years, a Child’s Wish of Louisiana has granted wishes to terminally ill children and their families. They chose Brand Society to implement their full branding initiative which included a new logo and an about us video.

Huge Ass Cantina

We may have overdone it for the launch of Huge Ass Cantina, but we were in the French Quarter for tacos, burritos and cervezas the size of your head. That’s our excuse and we’re sticking to it.

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