The View from the 15th Floor

BRAND SOCIETY TAKES TOP HONORS

AT THE AMERICAN ADVERTISING FEDERATION 2022 ADDY AWARDS

Brand Society Addy Awards 2022
New Orleans Ad Club’s 2022 Addy Awards Show at the Music Box Village in the Bywater

29 ADDY AWARDS TOTAL
INCLUDING THREE BEST OF SHOWS

Brand Society was the big winner at the New Orleans Ad Club’s 2022 Addy Awards Show at the Music Box Village in the Bywater on Friday, February 11. The agency took home a total of 29 awards: 15 Gold ADDYs including three Best of Shows (with Best of Show Overall), six Silver ADDYs and eight Bronze ADDYs. Recognition was for work created for Blue Runner Foods, Crystal Hot Sauce, Port Orleans Brewing Company, BillGO, the AllState Sugar Bowl Crescent City Classic, Luke Restaurant, Restaurant August and the Louisiana Restaurant Association.

Along with awards given for agency work, Managing Partner Troy Cox received the Ad Person of the Year Award: Agency Executive. He said, “While it’s an incredible honor to be recognized in this way, I’m mostly excited for our team. Together, we’ve won more than 60 national and local awards over the last two years – a remarkable feat considering what everyone has had to deal with both professionally and at home during the pandemic.”

Founding Partner Ricky Thomas summed up the night when he said, “What a blast! It’s so nice to see the team perform at the highest level. We have much more to accomplish for our clients but it’s nice to dance a little along the way.”

And Partner/CCO/Executive Creative Director Mike Rainey added, “Frankly, we’re blessed to have such extraordinary and visionary clients. Having a blast is just lagniappe!”

GOLD / BEST OF SHOW : OVERALL

Blue Runner Foods – Small Yet Huge: OUTDOOR w/ EXTENSION

Brand Society Blue Runner Small Yet Huge OOH Ad
Blue Runner Foods – Small Yet Huge: OUTDOOR w/ EXTENSION


GOLD / BEST OF SHOW : ART DIRECTION

Crystal Hot Sauce – How New Orleans Does Flavor

CHS Addy4Square
Crystal Hot Sauce – How New Orleans Does Flavor


GOLD / BEST OF SHOW : APPAREL / WEARABLE

Blue Runner Foods – The Red Bean Hat

Brand Society Blue Runner Bean Cap Apparel
Blue Runner Foods – The Red Bean Hat

ADDITIONAL GOLD ADDY WINNERS

Blue Runner Foods – The Red Bean Hat: APPAREL/HAT Blue Runner Foods – The Red Bean: COPYWRITING
Blue Runner Foods – Small Yet Huge: OUTDOOR w/ EXTENSION
Blue Runner Foods – The Red Bean: INTEGRATED CROSS PLATFORM CAMPAIGN LOCAL
Blue Runner Foods – The Red Bean: CINEMATOGRAPHY

Crystal Hot Sauce – How New Orleans Does Flavor: INTEGRATED CONSUMER CAMPAIGN Regional/National
Crystal Hot Sauce – How New Orleans Does Flavor: OUTDOOR CAMPAIGN
Crystal Hot Sauce – How New Orleans Does Flavor: AIRPORT SITE INTERIOR
Crystal Hot Sauce – How New Orleans Does Flavor: OUTDOOR SINGLE
Crystal Hot Sauce – How New Orleans Does Flavor: ART DIRECTION
Crystal Hot Sauce – How New Orleans Does Flavor: OOH SUPER- SIZED (Poydras wall installation)
Crystal Hot Sauce – How New Orleans Does Flavor: TELEVISION SPOT :30


Blue Runner Foods — The Red Bean:
TELEVISION SPOT

Brand Society BRF 4SQR
Blue Runner Foods — The Red Bean: TELEVISION SPOT

SILVER ADDY WINNERS

Blue Runner Foods – The Red Bean: TELEVISION SPOT :30
National World War II Museum & Crescent City Classic – Race Enlistment: EMAIL CAMPAIGN
Louisiana Restaurant Association – Sazerac, Crème Brûlée, Praline: RADIO CAMPAIGN
Louisiana Restaurant Association – Blackened: ONLINE/ INTERACTIVE WEB/BANNER
BillGO – Status Quo or BillGO?: ANIMATION/SPECIAL EFFECTS MOTION GRAPHICS
Crystal Hot Sauce – How New Orleans Does Flavor: OUTDOOR SINGLE


BRONZE ADDY WINNERS

Blue Runner Foods – Small Yet Huge: TELEVISION SPOT :15
Luke Restaurant – Locals Like Luke: ONLINE /INTERACTIVE CAMPAIGN
Restaurant August – Very Louisiana: ONLINE/INTERACTIVE CAMPAIGN
Port Orleans Brewing Co – Meant to Tempt Vice Versa IPA: POSTER Crystal Hot Sauce – It’s Not About Hot: OUTDOOR SINGLE
Louisiana Restaurant Association – Movers & Shakers: SINGLE OOH BOARD
Port Orleans Brewing Co – French Truck Coffee Stout: ONLINE CAMPAIGN
Louisiana Restaurant Association – Blackened: ILLUSTRATION


THANK YOU.

BRAND SOCIETY TEAM

Thank you @aafnola and congrats to all the 2022 Addy award winners! BEST SHOW OF ART DIRECTION went to the campaign done for @crystal.hot.sauce . BEST OF SHOW WEARABLE with the Red Bean Hat and BEST OF SHOW OVERALL for @bluerunnerfoods and their Small Yet Huge OOH w/ Extension (Credit for photography of the giant red bean goes to Romney Caruso @romney_food). Other Brand Society client winners included @portorleansbrewingco @billgopayments @wwiimuseum @ccc10k @lukeneworleans @restaurantaugustneworleans @larestassoc . Agency partners included Fire on the Bayou @fire_on_the_bayou_ and Simon Blake @simonblakestudio.

Thank you all for being such amazing clients!

Southern Cane

Brand Society’s portfolio includes Southern Cane, the only sugar that is 100% Louisiana grown, milled and refined. Pretty sweet client, don’t you think?

Sixty South Salmon

Sixty South Pure Antarctic Salmon, harvested out of Porvenir, Tierra del Fuego, Chile, hired Brand Society to help promote their pure salmon from the icy cold waters of the Antarctic. This sustainable resource is antibiotic free and uncontaminated by any farms. What’s more, it’s delicious.

Port Orleans Brewing Co.

Our client Port Orleans Brewery Co. threw us a little extra business during Mardi Gras for their Bacchus Brew. You gotta love this city.

ISRC United Nations

In 2019, the International Sustainable Resilience Center and The United Nations Economic Commission recognized Brand Society as agency of record to help coordinate and support efforts by the Center in disaster recovery and resilience worldwide.

Huge Ass Beers

If you can’t do great work for Huge Ass Beers on Bourbon Street, shame on you. We had huge ass fun promoting this iconic New Orleans brew and picked up a Bronze Telly for our efforts.

Downtown Development District

At Brand Society, we love working in downtown New Orleans and were pleased when the Downtown Development District chose us to develop their demographic profile report.

Cornet Bar & Restaurant

On the corner of St. Peter and Bourbon Streets sits Cornet Bar & Restaurant. Here you’ll find the best balcony on Bourbon and some great history. The owners have ties to New Orleans’ favorite son Louis Armstrong. We took home a Bronze Telly for this little online video.

Cho Thai

When Chef Jimmy Cho of Banana Blossom decided to open a new Thai restaurant on Magazine Street, BRG Hospitality asked us to come along for the ride. Cho To Go made life in the age of Covid-19 almost bearable.

A Child’s Wish

For more than 38 years, a Child’s Wish of Louisiana has granted wishes to terminally ill children and their families. They chose Brand Society to implement their full branding initiative which included a new logo and an about us video.

Huge Ass Cantina

We may have overdone it for the launch of Huge Ass Cantina, but we were in the French Quarter for tacos, burritos and cervezas the size of your head. That’s our excuse and we’re sticking to it.

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365 Canal St / Suite 1500 / New Orleans LA 70130

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